Madrid Aug. 2 (BUS): EA Sports will become the main sponsor of La Liga starting from 2023-24, according to the Associated Press.
The league said on Tuesday that the video game company will replace Spain’s Bank of Santander, which is entering its final season, as the main sponsor of the second-richest domestic European league.
The league and EA Sports have signed a multi-year contract, although no further details about the deal were immediately released.
Spanish sports daily Marca said EA Sports will pay 30 million euros ($30.7 million) per season to La Liga in a rebranding agreement that covers Division One and Two and other league-related competitions, including youth and esports teams.
New logos and audiovisual features will be in place when the New Deal begins in 2023.
It will be the first time that the league, which continues to push to increase its global reach and move closer to the Premier League, will receive an international sponsor.
It announced a few weeks ago that it was ending its partnership with Santander, which replaced Spain’s BBVA in 2016.
The agreement with the league comes after EA Sports announced in May that it was ending its relationship with FIFA and changed the name of the best-selling soccer video game to EA Sports FC.
The Spanish League begins on August 12.
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