Real Madrid renews sponsorship deal with Emirates airline until 2026

Madrid, October 14 (BNA) Spanish football club Real Madrid announced the renewal of its sponsorship contract with Emirates Airlines until 2026.

While the parties did not disclose financial details, Spanish sports newspaper Marca reported the value of the contract at around 70 million euros per year plus variables.

Reuters reported that the logo of the flag bearer of the United Arab Emirates is decorated with the shirt worn by Real Madrid players since 2013.

Emirates first became Real Madrid’s global sponsor in 2011. Since then, the Spanish club has won 22 titles, including five UEFA Champions League titles.

Jersey sponsorship is crucial to famous jersey sales like Real Madrid, as it showcases the brand’s logos to millions of viewers around the world.

Last season, Real Madrid led global soccer jersey sales through online retailer Amazon (AMZN.O) with commercial revenue of 3.3 million euros ($3.21 million), according to data from the consultancy Killigon.

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