Job purpose
The Marketing Manager (Digital/Social Media) is responsible for maintaining content across all hotel sites, including but not limited to restaurants and spa microsites as well as supporting the Digital Marketing Manager for online reputation management.
Notes and adheres to Accor’s values, namely guest passion, respect, innovation, trust, sustainable performance and a spirit of conquest.
Main Interactions
internally
Food and Beverage Service Team.
– Culinary team for food and beverage.
Rooms and Spa team.
Sales teams, restaurant sales, revenue management and reservations.
– Finance team.
Talent and culture team.
Information technology team.
Arcade team.
externally
Hotel guests.
Tourists and restaurant guests.
External suppliers.
Social media influencers.
Business partners.
Basic Responsibilities
Supports digital marketing plans for hotels
Supports the Digital Marketing Manager in implementing the hotel’s digital marketing communication plan.
Ensures effective execution of assigned digital marketing campaigns and projects in a timely manner.
Maintenance of websites and small computers
– Creates and maintains content for the hotel’s main website and the independent websites of selected F&B outlets, Arcade & Spa.
Supports social media awareness
Supports creation of social media pages content for Hotels, Food & Beverage, Arcade & Spa for use in digital channels, including Facebook, Instagram, WeChat and Twitter.
Supports the Digital Marketing Manager in implementing an effective social media influencer program in a timely manner.
Manage the hotel’s online reputation
Supports the Digital Marketing Manager in managing online reputation by coordinating responses to hotels across multiple platforms in a timely manner.
Other responsibilities
Coordinate the preparation of digital hotel reports in a timely manner.
– Processing quotations and invoices for the department in a timely manner.
Provide general administrative support to the team.
Main complexity/critical issues in the job
Effective coordination with internal departments to implement programs.
Create interesting content that will lead to engagement results and traffic.
Manage tasks to meet deadlines and campaign goals.
extent of control
Nature quantity
– Digital points to achieve the goals set by the company’s office and hotel.
– Digital campaign ROI to achieve the goals set for each campaign
Profile personly
Knowledge and experience
Minimum holder of diploma and above.
Good understanding of digital marketing and social media landscape.
We welcome new graduates. Relevant experience in the hospitality industry is an advantage.
Strong working knowledge of Microsoft Outlook and Microsoft Office.
Good knowledge of video and photo editing tools.
Oral fluency in English and Mandarin with written excellence in English. Ability to speak another language and/or basic understanding of other languages is an advantage.
Competencies
Good interpersonal skills with the ability to communicate with all levels of employees.
Service oriented with attention to detail.
– Ability to work effectively and contribute to a team.
– Good presentation and influencing skills.
Multicultural awareness and able to work with people from diverse cultures.
Flexible and able to effectively embrace and respond to change.
Ability to work independently and on good initiative in a dynamic environment.
They are self-motivated and energetic.
– High integrity and able to maintain confidentiality.
– sense of urgency.
Ability to prioritize assigned projects.
A caring employer who offers respect, training and career development to our employees. Attractive employer offering over 100 careers across five continents.
We are much more than just a global leader. We are 250,000 hoteliers and have the same passion for welcoming. We take care of millions of guests at our 4,300 addresses and on our digital platforms. As operator, franchisor (HotelServices), owner and investor (HotelInvest), we invest all our energies in making “Feel Welcome” resonate as the best hotel promise.
From luxury to economy and in every corner of the world, more than 20 AccorHotels brands meet all the needs of business and leisure travelers looking for comfort, attention and quality service.