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Swedish retailer Ikea is known for its iconic flat-packed household products. The company’s Norway branch wants to use the brand’s experience to help parents navigate the baby naming section, the AP reports.
Ikea Norway has built a ‘Names Bank’ with over 800 listings available on its website. The names are taken from the names IKEA has given to its furniture rather than product numbers since 1948.
“After all these years, (IKEA) has created a large ‘catalog’ to choose from,” IKEA Norway said in a statement.
Ikea names its products after Swedish cities, lakes and other geographical features, but it also uses names that traditionally went to people.
The branch noted that while retailers have experienced “a shortage of raw materials and challenges in delivery times” during the COVID-19 pandemic, “there is at least no shortage of children” in Norway.
The Scandinavian country registered 56,060 births last year, 3,081 more than in 2020.
IKEA Norway said the increase creates “a challenge in finding unique names”.