Marketing Metasearch
– Run and optimize search campaigns with Koddi / Metasearch Premium
digital campaigns
– Planning and implementation of all digital marketing campaigns: research, program and social in cooperation with Accor . agencies
– Reporting and Analytics: Measure and report the performance of all digital marketing campaigns, and evaluate objectives (ROI and KPIs)
Campaign delivery and agency management
Creative and constructive direction
CRM and Email Marketing
– Maintain a fragmented guest database
Handling CRM and email marketing using 3rd party tool (monitoring with head office)
– Analyzing the results of email campaigns
SEO
Make monthly SEO calls with the agency to review website performance on SERPs
– Implementation of monthly recommendations (technical + content)
web content
– Keep website content(s) updated in all languages
– Keep OTA & Metasearch content up to date
– Keep the content of the Accor website updated in all languages
Aharon
– Collaboration with agencies and other vendor partners
Evaluate emerging technologies, presenting with leadership and perspective for adoption when appropriate
– Brainstorming on new and innovative growth strategies in the digital ecosystem
Leverage strong analytical ability to assess the overall customer experience across multiple channels and customer touchpoints
requirements
Senior position, 5-6 years experience in a related field.
Experience in luxury hospitality is a plus but not mandatory.
– Bachelor’s degree in Marketing and Communication
– Fluency in English orally and in writing. Arabic is a plus.
Strong understanding of the digital marketing ecosystem (implementation strategy)
Creative, energetic and emotional
Innovative approach to work
A caring employer who offers respect, training and career development to our employees. Attractive employer offering over 100 careers across five continents.
We are much more than just a global leader. We are 250,000 hoteliers and have the same passion for welcoming. We take care of millions of guests at our 4,300 addresses and on our digital platforms. As operator, franchisor (HotelServices), owner and investor (HotelInvest), we invest all our energies in making “Feel Welcome” resonate as the best hotel promise.
From luxury to economy and in every corner of the world, more than 20 AccorHotels brands meet all the needs of business and leisure travelers looking for comfort, attention and quality service.