Exhibition World Bahrain to host UFI Global Association

Sakhir, Sept. 20 (BNA): Exhibition World Bahrain will be hosting the Global Association of the Exhibition Industry to hold its annual UFI Expert Day on October 1.

The one-day event, which takes place at the end of each year in one of the association’s member host countries, anticipates hosting event Industry experts from the region. The Exhibition World Bahrain is proud to be hosting such an event within their venue for the first time in the Kingdom.

The day will unfold with a panel on the status of the Meetings, Incentives, Conferences & Exhibitions (MICE) industry within the country. Experts from across the region will be invited to take part, as well as Dr. Nasser Qaedi, the Chief Executive Officer of Bahrain Tourism and Exhibitions Authority (BTEA), and Dr. Debbie Kristiansen, Exhibition World Bahrain’s General Manager, for their ideas on the industry’s steps towards strengthening the Kingdom’s economic development through the MICE industry.

As for the panellists, to name a few who will be taking part: Naji Al Haddad, Regional Director of the Global Association of Exhibitions Industry; Dr. Jeffrey Goh, Gulf Air Group’s CEO; and Marie Berengere-Chapoton, General Manager of Al Areen Palace & Spa.

The discussion will reflect upon the country and its position as an attractive destination in the region for hosting large events, conferences, and seminars. This event will enable attendees to take part and obtain updates on the industry’s latest shifts and trends within the region.

The venue is a proud UFI member and aims to make the most of such an affiliation by allowing for active knowledge transfer and networking with international MICE contacts. The venue’s membership is a clear indication of the level of professionalism and competence as the Kingdom’s driving force to place it at the forefront of the MICE industry regionally and internationally. With a strategic location as well as being a cross-cultural hub, it is an added value to be part of an international association that will open doors with other MICE Centres across the globe.

“We aim to have such events, to highlight the role of Exhibition World Bahrain in supporting the tourism sector, alongside other related economic sectors, and to encourage the growth and development of other related service sectors. By attracting such opportunities, we continue to showcase Bahrain as a key location within the MICE industry regionally, and we look to grow towards such a position internationally as well,” the CEO of the BTEA said.

Exhibition World Bahrain’s General Manager said that it is an honour to welcome industry experts and peers from Europe and across the region.

“We look forward to building on the country’s legacy within the MICE industry and extending our warm welcome to our fellow MICE industry colleagues. Our long-standing relationship with UFI has been and will continue to be a driving force towards our plan of transforming the Kingdom’s most prominent sector, contributing to the development and growth of the national economy,” Kristiansen added.

Exhibition World Bahrain looks to explore new opportunities and grow through such memberships for the first time in the Kingdom of Bahrain at the region’s newest exhibition and convention centre. This is part of the venue’s objectives to host large-scale international events to benefit the Bahraini community and the region.

H.F.