a company
Our client is a leading automotive company, and they are currently looking for a Marketing Manager to be based in Bahrain.
Duties and Responsibilities:
• Develop, organize and implement local marketing and media activities/events, evaluate the results of each marketing activity, and conduct a post-event analysis report
• Monitor event budgets to ensure that limits are not exceeded. Prepared monthly reports
• Acquisition of leads through marketing events, enhance customer loyalty, maintain and update your CRM, and grow your lead database.
• Maintain and update merchant website content
• Build & maintain a healthy relationship with key local media in coordination with the Public Relations Manager
• Maintain and update social media as appropriate within company guidelines
• Specify details for the implementation of events
• Selection and management of service suppliers in line with established budgets
• Define event objectives and manage invitations
• Actively participate in planned initiatives
• Fully responsible for ensuring that all event materials fully comply with corporate identity guidelines
• Ensure post-event follow-up
• Proactive mining database to follow up on opportunities
• Ensure that the marketing model is satisfied
• Customer database management
• Analyzing and understanding the customer base structure, drawing the right conclusions and defining the right marketing strategy
• Coordination of customer communications plan (eg waiting list and after sales)
• Update leads/customer sections in CRM after every event
• Develop events and/or activities based on the logic of customer groups to maximize customer engagement
• Contact the service department. Coordination of welcome back campaigns
• Fully responsible for ensuring that all client documents and communications are fully compliant with corporate identity guidelines
• Analyze the results of the Customer Satisfaction Index (CSI) and agree on action plans with the headquarters to improve the KPIs directly related to marketing-related topics
• Building communication tools (above and below the line) to allow the merchant to promote their services, activities and experiences and also to promote services and experiences
• Coordination of customer complaints management
• Analyzing the results of the Customer Satisfaction Index (CSI) and agreeing work plans with the Headquarters
• Organizing monthly internal meetings with the Sales Manager and After Sales Service Manager to review CSI results and develop an action plan
• Retain and manage digital and social media marketing service providers
• Understand and oversee digital marketing campaigns, SEO/Search Engine Marketing (SEO) and pay-per-click (PPC) tactics to gain new customers
• Oversee email marketing campaigns to retain and engage existing customers
• Develop an annual marketing plan in accordance with the marketing guidelines
• Verify the effectiveness of marketing activities in terms of presence at events, lead acquisition rate and customer loyalty
• Develop and liaise with marketing partners to create joint marketing opportunities
• Cooperating with the sales department and after-sales services in providing marketing support to achieve commercial goals or on specific marketing activities
• Measure the effectiveness of marketing spending on all marketing initiatives and develop best practice initiatives
• Collaborate with the Sales and After-Sales Department in providing post-event reviews and follow-up
• Develop in-house training, mentor new marketing assistant and on-the-job training
Qualifications and requirements:
• Familiarity with basic marketing principles, luxury goods and/or the automotive industry
• Basic understanding of digital marketing
• High standards for delivering the brand experience
• Gain character and ability to win and develop fruitful partnerships in the luxury industry
• Passionate about improvement and challenging goals
• A good listener and a persuasive communicator
Propel Consult offers a service in line with the needs of both our client companies and candidates. Our ability to add value to all levels of employment stems from our sincere belief in providing professional service to both parties. We have built relationships with many leading local and multinational organizations across the Middle East and internationally in countries such as UAE, Qatar, Saudi Arabia, Oman, Bahrain, Kuwait, Egypt and many more. The concentration of our resources has resulted in the creation of 5 distinct specialized divisions:
- Banking and Financial Services
- Human Resources
- oil and gas
- Building
- architecture