Apple joins streaming elite, Netflix crosses milestone with Emmy wins

LOS ANGELES, Sept. 20 (U.S.): Apple Inc collected broadcast TV credentials on Sunday as “Ted Lasso” took home an Emmy Award for Best Comedy, and Netflix Inc took home its biggest TV award yet by winning best drama for The Crown. .”

Netflix also tied the record for the most Emmys awards in a single year at 44, a number reached by ViacomCBS Inc’s CBS broadcasting network in 1974, according to Reuters.

The tribute gives streaming services new bragging rights that they can use to promote their shows in the tough battle for audiences that are ditching traditional TV and looking for high-quality online entertainment.

“Ted Lasso” won seven total awards for Apple TV+, the streaming service the iPhone maker launched two years ago. Jason Sudeikis is back home with best comedian for his starring role as an upbeat American coach trying to rally a struggling soccer team in Britain.

Executive Producer and Co-creator Bill Lawrence, upon accepting the Comedy Series award, thanked the Apple team including “T-Dog,” which he jokingly called Apple CEO Tim Cook.

Since its debut, Apple TV+ has released dozens of original shows and movies and is trying to compete not only with streaming leader Netflix but also with other major media companies including Walt Disney Co, AT&T Inc and Amazon.com Inc. Billions of dollars to expand their streaming services.

Apple hasn’t revealed how many people subscribe to Apple TV+, which only offers original programming, making its list smaller than competitors that offer libraries of old TV shows and movies. Last year, she won the Supporting Actor Award for the drama “The Morning Show”.

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HBO, which was in the process of being sold by AT&T to Discovery Inc, dominated the Emmys long ago until Netflix smashed the party in 2013 as streaming began replacing cable subscriptions.

Despite garnering nominations every year, Netflix had never won an Emmy for a series until Sunday. Along with The Crown, the series was named Best Limited Series Honor for The Queen’s Gambit, which tells the story of an orphan girl who becomes a chess champion.

“Thanks to Netflix,” said Executive Producer William Horberg, before accepting the limited series honor. “You’ve done the rarest thing ever these days. I took advantage of the risky material and trusted the filmmakers.”

HBO and streaming service HBO Max were second only to Netflix on Sunday with 19 wins on shows including “Mare of Easttown” and “Hacks.”

Disney’s streaming service, Disney+, has won 13 awards for “WandaVision,” “The Mandalorian,” and other shows.

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