service line
Internal company services
Specialization
IFS – Customers and Markets
management level
Assistant
Job description and summary
The Web and Digital Marketing Assistant is responsible for implementing PwC ME’s PR and Marketing strategies across digital channels. The role supports, implements and measures digital marketing activities and programmes. Works across the organization, with the PR, Marketing, and LoS teams to implement digital initiatives and achieve digital results with a focus on improving operations and creating best practices.
Financial issues
• Preparing billing and payments for online campaigns and digital platforms.
• internal process
• Implementation of online regional digital strategy and initiatives, in coordination with the digital marketing team, head of the PR and communications team, clients and market managers
• Launching and improving paid campaigns on social media platforms and Google ads.
• Handling Salesforce Marketing Cloud (SFMC) trips and sending emails.
• Acting as the owner of the PwC ME website, www.pwc.com/m1, making sure to implement regular site updates, monitoring stats, and improving content
• Enforce web brand standards, including the use of visual assets and images.
• Lead special website related projects (eg search engine optimization) and manage implementation timelines accordingly
• Produce reports that measure campaign effectiveness and overall traffic to be shared with management
learning and growth
• Act as an integral member of global digital teams within the PwC network to contribute to the company’s directions and initiatives
• Act as a key resource and liaise with other functional areas of the business, building cross-functional relationships as needed
education
• degree learners
• Certificates in digital marketing platforms are preferred
language
• Fluency in spoken and written English.
• Fluency in spoken and written Arabic.
Comprehensive experience
• 1-3 years of experience working with any website CMS platform and implementing online campaigns on social media and Google Ads platforms.
specific experience
• Experience in digital marketing and implementation of digital campaigns. (View social media and Google ads)
• Experience in Adobe Experience Manager or any similar website CMS. (like WordPress)
• Experience within the Middle East region is preferred
• Experience with analytics platforms (eg Adobe SiteCatalyst, Google Analytics, Mixpanel, etc.)
• Experience coding in HTML/CSS/Javascript preferred
• Experience in Salesforce or any CRM preferred
Knowledge and skills
• Knowledge of email and marketing automation platforms
• Strong analytical and reporting skills
• Knowledge in SEO & SEM
• Basic information about providing service to all sectors of industry and industry PwC LoS in the Middle East
• Excellent time and project management skills
• Excellent Communication Skills
• Excellent writing skills
• The ability to research and stay abreast of the latest technologies and opportunities in the digital space
• Ability to interact effectively with people of all levels to achieve goals
PwC companies help organizations and individuals create the value they are looking for.
We are a network of companies in 158 countries with approximately 169,000 people committed to providing quality assurance, tax and advisory services. PwC is the brand under which the member firms of PricewaterhouseCoopers International Limited (PwCIL) operate and provide services. Together, these companies make up the global PwC network.
In the three main areas of business or service assurance lines, tax and advisory, we work with our clients from business start-ups to the world’s leading organizations to measure, protect and promote the things that matter most to them.
We help our people learn, discover, develop and make a real difference throughout their working lives. We have great ambitions for growth.
The Middle East region of PwC is part of what we call the central bloc and includes the United Kingdom, Europe, Africa as well as the Middle East. The region consists of 12 markets – the United Arab Emirates, Saudi Arabia, Qatar, Kuwait, Bahrain, Oman, Jordan, Lebanon, Egypt, Libya, Iraq and Palestine.
Established in the region over 40 years ago, PwC already employs over 4,500 people and is well on its way to becoming the number one professional services company in the Middle East.