TRA’s Telecom Services Comparator “Qaren” wins Gulf Customer Experience Award

Manama, Mar. 12 (BNA): The Telecommunications Regulatory Authority (TRA) in Bahrain announced that its advanced platform for comparing telecom services “Karen” won the silver award at the prestigious Gulf Customer Experience Awards in the category of best use of technology and innovation. .

The award recognizes Karen’s outstanding contribution to enhancing the customer experience through the innovative use of technology.

The award was presented to the Telecommunications Regulatory Authority at a ceremony held in the United Arab Emirates “Dubai” and was attended by reputable organizations representing a range of industries in the Gulf region.

Recently launched by the TRA, it is an advanced AI-driven digital platform that enables consumers to make choices that suit their needs and preferences, whether it is for mobile plans, broadband plans, roaming add-ons or even mobile devices.

With Qaren, consumers can filter through the available options based on a variety of criteria, such as price, data allowance, calling minutes, and more.

Karen’s transparent approach and user-friendly interface has made it a popular choice among consumers in Bahrain. The service is completely free and available to all telecom users in Bahrain.

Shaikh Abdullah bin Hamoud Al Khalifa, Director of Consumer Affairs and Communications at the Telecommunications Regulatory Authority, said: “We are honored that Qurain won the Gulf Customer Experience Award for its innovative approach to improving consumer experience in the telecom industry in Bahrain.”

He added that “Qurain” is an important tool to enable consumers to make informed decisions about their telecom services, and this award is a testament to the hard work and dedication of the TRA team.

“At TRA, we are committed to providing the highest level of empowerment to consumers, and Karen has the potential to revolutionize the way people in Bahrain choose their telecom plans. We encourage all telecom users to try it out and take advantage of its benefits.”

The Gulf Customer Experience Awards recognize and celebrate excellence in customer experience across the Gulf region.

They recognize organizations that have gone above and beyond to provide exceptional customer service.