Dubai, September 27 (BUS): Labor Fund (Tamkeen) has won the Best Brand Renewal Award for 2022 from the International Business Magazine, highlighting Tamkeen’s efforts to become a catalyst for change and reflecting its vision to the public through a renewed brand in line with its new strategy. .
International Business Magazine is a Dubai-based publication that covers global organizations and leaders from the Middle East, Africa, the Americas, Asia and Europe, highlighting their achievements to a diverse audience.
The new brand identity reflects Tamkeen’s complete transformation strategy that was developed based on market needs, after which 16 programs were launched in line with national priorities and economic recovery plan to stimulate high potential sectors. This change was reflected in the new brand identity of “Tamkeen”, where the “growth mark” element was introduced, which symbolizes the move towards a dynamic future and a greater positive impact on the national economy.
On this occasion, Ms. Farah Rabie, Director of Marketing and Communications at the Labor Fund “Tamkeen” expressed her gratitude for receiving this honor, commenting: “This achievement represents our commitment to driving and enabling growth in the market, which is reflected through our new brand identity. Element The growth sign symbolizes our vision to achieve sustainable growth in the Kingdom through our strategic direction and transformation plan.She added: “This honor is a testament to the efforts of the Tamkeen team in reflecting the organization’s vision by developing a structured marketing and communications strategy, and increasing the presence of Tamkeen’s media and digital channel by providing content Tailored to suit all customer segments on various platforms.
This award is Tamkeen’s second international award related to its identity, following the announcement earlier in the summer that Tamkeen had been awarded the Best Visual Identity in the Public Sector award from the Global Brand Awards. This highlights Tamkeen’s efforts in reflecting its new brand identity in all of its public communication activities.
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