Export Bahrain, Exhibition World Bahrain to propel MICE industry

Manama, Nov. 5 (BNA): Export Bahrain signs a memorandum of understanding (MoU) with Exhibition World Bahrain, an esteemed entity dedicated to bolstering Bahrain’s standing in the global exhibition industry.


This momentous occasion coincides with the commemoration of Export Bahrain’s fifth anniversary on November 11.


It signifies a commitment to fostering national exports, spearheading comprehensive transformation towards a more sustainable future, and fortifying Bahrain’s position as a regional and global economic powerhouse.


This MoU signifies a strategic alliance between Export Bahrain and Exhibition World Bahrain, united by the common objective of elevating Bahrain’s prominence as a preeminent destination on the world stage for exhibitions, events, and business endeavours.


Exhibition World Bahrain will provide valuable insights on forthcoming events hosted within their premises. Additionally, Export Bahrain will be actively involved in engaging international delegations, facilitating seamless B2B and B2C meetings as well as facilitating potential opportunities for Exhibition World Bahrain through collaborations with interested local and international counterparts.


This harmonious partnership aligns seamlessly with Export Bahrain’s overarching vision of enhancing the efficiency of the export ecosystem, augmenting Bahraini businesses’ export capabilities, and bolstering Bahrain’s international standing.


It is a testament to Exhibition World Bahrain’s shared vision of propelling Bahrain to the forefront of global commerce.


Safa Sharif Abdulkhaliq, CEO of Export Bahrain, said that Export Bahrain has consistently sought meaningful and fruitful partnerships, reflecting our unwavering commitment to fostering economic growth and enhancing the Kingdom’s competitiveness.


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“The accomplishments of the past five years bear witness to this commitment, and we take immense pride in this newfound collaboration, which will bolster existing Bahrain-based enterprises in their endeavours to promote and support the private sector, thus contributing to the prosperity of the national economy,” she added.


Dr. Debbie Kristiansen, the General Manager of Exhibition World Bahrain, said that this MoU will add greater value to the Meetings, Incentives, Conferences & Exhibitions (MICE) industry in the Kingdom, allowing for untapped business opportunities to be discovered and support international bids for events scheduled in the near future.


“We are thrilled to partner with Export Bahrain to navigate our way into new international markets further. With the support of Export Bahrain in developing local and regional outreach, we are forging ahead in attracting an increased and diverse number of prestigious international events, with the focus of combining our innovative resources and state-of-the-art facilities to become the leading hub for MICE Tourism in the Middle East,” Dr. Kristiansen added.



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