New York, Feb. 8 (BNA): Major brands and emerging brands will present their new collections at New York Fashion Week, which kicks off on Friday, seeking to enthrall fashion-followers with their latest creations and perhaps some viral moments.
From celebrity favorite Michael Kors to New York debut Heron Preston, more than 70 brands will be showcasing their fall-winter 2023 designs across the city, according to the event’s organizer, the Council of Fashion Designers of America (CFDA), according to Reuters. .
As social media opens up exclusive fashion shows to fashionistas all over the world, brands will strive to stand out and create a lot of buzz.
“A lot of designers are really realizing that Gen Z and TikTok are very susceptible to weird elements and that the weirder the better,” Frances Sola Santiago, fashion writer for online magazine Refinery29, told Reuters.
“Designers understand that there is importance and not just putting models on the runway but really trying to do something bigger.”
Among the highlights this season is the return from Paris of designer and new CFDA Chairman Tom Brown. The Rodarte and Luar brands will be opened and closed, respectively.
Sola-Santiago said she expects to see a resurgence in the 2000s and the continued emergence of nightlife clothing as well as designers looking to social media trends for inspiration.
“Fashion is always really inspired by what’s going on in the economic landscape, so there’s also a lot of talk about how designers will react to inflation and the impending recession,” Sola Santiago said.
“This is something I’m very curious to look at because it’s very interesting to see how fashion influences culture and how people dress in the times we live in.”
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