Mandatory masks, tests as NY Fashion Week embraces ‘new normal’

NEW YORK, Feb. 8 (US): Fashionistas will be supplying their fashionistas with mandatory masks to attend New York Fashion Week this season, while adhering to strict COVID-19 protocols established for small fashion shows.

With a return to physical shows in September after virtual fashion weeks earlier in the pandemic, organizers are embracing a “new normal” mix of in-person and digital presentations, Reuters reported.

Designers like Michael Kors, Carolina Herrera and Christian Siriano will present their latest creations live during the February 11-16 event, according to IMG Fashion, which organizes New York Fashion Week: The Shows.

Others like Badgley Mischka and Tadashi Shoji will provide digital versions, all eager to take advantage of the growing demand for luxury goods as customers flock in after the shutdowns.

“This is the new normal. This season, there will be an undergarment and that will be a requirement at all shows, vaccination proof, that will be a must,” Noah Kozlowski, director of designer relations and development at IMG Fashion, told Reuters. .

“Eligibles to receive the boost will be required to show evidence of doing so. If not, they will have to submit a PCR test within 48 hours or an Antigen test within six hours.”

Like last season, the guest lists are smaller with an average viewership expected of around 200 spectators.

“The biggest challenge will be for the decision makers who will attend the shows because in all areas there will be a drop in capacity similar to what we saw last season,” Kozlowski said.

Some designers are absent from the table. Tom Ford canceled his show while Tom Brown postponed his show to April due to COVID-19.

New York, which kicks off its seasonal fashion show calendar, is known for its established brands and the newest street fashion labels.

“American fashion has never been so strong,” said Alex Badia, Fashion Director of Women’s Wear Daily.

After New York, our colleagues from fashion capitals like London, Milan and Paris also plan busy personal show schedules.

MI