Manama, Dec. 12 (BNA) – Investcorp, a provider and manager of alternative investment products, announced that funds managed by a joint venture established by Investcorp, China Resources Capital Management and Fung Strategic Holdings Ltd., have completed their investment in Mu Xiaoxian, an instant food brand in China.
The deal was sealed through the Asian Food Growth Fund 1, a private equity fund that invests in a group of food-related companies in Asia.
The “Mo Xiaoxian” brand was established in 2017 and offers various products including innovative self-heating hot dishes and rice dishes, as well as instant noodles and noodles.
It has become[one of the top selling brands in the self-heating hotpot category on Taobao, which is the e-commerce distribution channel in China[oneofthetopsellingbrandsintheself-heatinghotpotcategoryonTaobaoane-commercedistributionchannelinChina][واحدةمنالعلاماتالتجاريةالأكثرمبيعًافيفئةhotpotذاتيةالتسخينعلىTaobao،وهيقناةتوزيعللتجارةالإلكترونيةفيالصين[oneofthetopsellingbrandsintheself-heatinghotpotcategoryonTaobaoane-commercedistributionchannelinChina
Headquartered in Shanghai, the company employs around 200 employees and has a multi-channel sales network of online and offline distributions with more than 700 distributors and a presence in over 46,000 retail outlets.
Hazem Bin Qassem, co-CEO of Investcorp and Chairman of the Investment Committee of the Asia Food First Growth Fund said.
This transaction represents the fund’s fourth investment after investments in Viz Branz, City Super Group and Heritage Foods.
Investcorp has established a joint venture with China Resources Capital Management, the private investment arm of the China Resources Group, a Fortune Global 500 corporation and owner of China’s largest supermarket chain Vanguard, and Fung Strategic Holdings Limited, a member of the private investment arm of the families Victor Fung and William Fung. .
The investment platform is primarily focused on seeking growth and opportunities in the highly retail food and beverage sector in Asia.