Manama, December 11 (BNA) The Information and eGovernment Authority organized a focused group to evaluate the beta version of the national portal bahrain.bh in its first phase, which was launched in July this year. This step follows the submission of proposals by the public through the revamped portal as part of the ongoing improvement journey for the first phase of the project.
The authority, through its social media channels, invited portal users to participate in the focus group, including active users who constantly submit their recommendations to the Information and eGovernment Authority through the national system for suggestions and complaints, continue to listen to users to express their opinions on how to improve the portal And welcome comments on the first phase renovation project. The meeting began by highlighting the new features added to the beta version following feedback collected since the portal revamp through the online survey held from December 30, 2020 to February 15, 2021. These features include services that will subsequently be implemented gradually over time as part of the The final gate renewal stage.
Director of Communications and Marketing at the Information and eGovernment Authority, Lulua Sami Ibrahim, said that utilizing focus group sessions allows the Information and eGovernment Authority to collect direct feedback in a systematic and organized manner for an accurate and simplified review. These methods help to better meet the needs of citizens and residents by listening to users’ feedback on the information, e-services or channels offered, in case there are any challenges or if certain channels require improvement or change, where the customer experience journey online is one of the The main priorities of the Authority.
She expressed her appreciation to all participants for their time and valuable input, noting their desire to be ambassadors and partners who play vital roles in digital initiatives and projects led by the Information and eGovernment Authority. The improvement journey will continue to develop the portal in phases in line with the requirements of the public.
Ms. Lulwa stated that the Information & eGovernment Authority organizes focus groups annually to support her field research, as has been almost as applied during the pandemic. In addition to the annual online customer satisfaction report issued by the Information and eGovernment Authority, the general suggestions received through Tawasul are reviewed to study the feasibility of what can be implemented.
As part of the improvement journey, the Information & eGovernment Authority conducts online surveys via the national online portal and its social media channels iGABahrain, and on occasion even employs mystery shoppers to ensure that all electronic services are user friendly; Measuring the quality of its response to calls received by the call center for government services; Ensuring the efficiency of transactions at the ID card service centers. These tools play an important role in helping the Information and eGovernment Authority to provide services in line with the general requirements. It also highlighted the Information and eGovernment Authority’s commitment to review usage through its digital marketing campaigns and awareness workshops.
Director of Communications and Marketing Ms. Lulwa Sami called on public and private sector institutions and individuals to contribute to improving the national portal by sharing any feedback they have that would improve their digital experience through the Tawasul application, which can be downloaded from the e-government applications. Store bahrain.bh/apps, or directly call the Government Services Call Center on 80008001.
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