Emporio Armani marks 40 years with soft, fluid spring collection

Milan, Sept. 26 (U.S.): Italian designer Giorgio Armani presented a light and fluid Emporio Armani collection for women and men at Milan Fashion Week on Thursday, celebrating the brand’s 40th anniversary.

The Spring-Summer 2022 catwalk show featured an array of chiffon dresses, suits, light jackets, and pajama-style suits in soft materials. Emporio Armani is seen as a younger brand than the veteran designer Giorgio Armani’s flagship line.

For women, jackets were decorated with zippers, pants were light and at times sheer, while chiffon tops were paired with chiffon skirts or shorts.

Armani, 87, started the fashion show in soft camel hues, greys, beiges, and pinks that morphed into bolder shades of blue, green and red. The evening wear consisted of sequined sparkling dresses, top-dresses, and a sparkling skirt. Some designs have floral prints and motifs.

“This season, the journey begins in a fantasy desert, crosses its oasis and ends with vibrant colors,” reads the program notes. According to Reuters, “everything blends together quite freely.”

For men, there were tailored jackets, tunic tops and pajama pants. Pants also had prints while Bermuda shorts were matched with silk shirts.

In an interview with Women’s Wear Daily, Armani said Emporio Armani, whose logo is an eagle, has “evolved a lot” over the decades.

“(I found) an expanded design offering and a larger audience. Today’s Emporio Armani is very diverse, according to the era that has changed,” he said.

“Young people today are not so much a matter of age, as of a feeling, a way of being. So Emporio remains a container brand, where everyone can find something. The soul is free, urban and dynamic.”

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The designer will present his Giorgio Armani collection on Saturday.

Milan Fashion Week, a mix of in-person shows and digital presentations this season after a virtual release in February due to the COVID-19 pandemic, continues through Monday.


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