Manama, May 29 (BNA): Amid fierce competition from across the Middle East and North Africa, Plage Aljazayer by Edamah won gold, silver and bronze medals in the prestigious travel and tourism sector at the Transform Branding Awards in Dubai held at the Raffles Hotel Dubai. The awards, best known in the region for celebrating outstanding brand development and renovation projects, have bestowed Edamah and its partners with many accolades.
The Algerian beachfront project, Plage, has been awarded the Gold Award for “Best Visual Identity from the Travel and Tourism Sector,” confirming its status as a world-class project and destination. The project also won the Silver Award for “Best Place or National Brand” and the Bronze Award for “Best Creative Strategy,” reflecting the effectiveness of its branding.
To add to its impressive size, Edamah’s brand was also honored with a bronze medal in the real estate sector, for the category of “Best Visual Identity from the Property, Construction and Facilities Management Sector”. The award highlights Edamah’s innovative designs, as well as its commitment to excellence in the real estate sector. Saada Company, which is affiliated with Edamah, was also commended.
Marcom President at Edamah Nader Khalifa Shaheen said: “We are very pleased that our hard work has been recognized among some real heavyweight brands, and I would like to commend my teams Basma Ajour and Maryam Al-Busamit for their creativity and dedication. Our partners Unisono whose collaborative approach ensures they are also paid It is in practicality, flexibility and unwavering focus that we will be recognized.”
During the event, Shaheen also gave a presentation on the theme “Place and Destination Branding in Action”. Running for more than a decade, the Transform Awards MEA honors best practices in corporate, product and global brand development, with a focus on strategy, execution, content and evaluation. Edamah’s victory in this prominent platform reinforces her position in the brand’s strategy and design.
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