Amman, October 4 (BNA): More than 500 social media influencers, content creators and marketing professionals from across the Arab world gathered on the shores of the Dead Sea on Monday for a three-day forum on the influencer and content marketing industry. development.
The Jordan News Agency (Petra) stated that the gathering, entitled “City Talk”, is the first of its kind in the Arab region and is held annually in various Arab cities.
The event, organized by the Jordan Tourism Board and Omnis Media, was inaugurated by Minister of Tourism and Antiquities Nayef Fayez who was a representative of His Majesty King Abdullah II.
“Today we celebrate a group of Arab influencers from different fields and interests. Over the next few days we will try to answer many questions related to influencers, the content they produce and how to transform influence into a positive economic and social force in the region,” said Fahad El-Deeb, CEO of Social Media. Omnes Media.
JTB General Manager Abdul Razzaq Arabiyat stressed the importance of integrating traditional and new marketing channels to keep pace with market trends and development, noting that the council cooperated with many Jordanian and non-Jordanian influencers to promote tourism in Jordan.
In order for Arab influencers to share their knowledge with their audiences and promote Jordan’s tourism and heritage, the forum also includes field trips and visits to some of Jordan’s most important tourist destinations and sites.
EAE