Manama, May 10 (BUS): Global technology company Zoho Corp announced Zoho Marketing Plus, a new unified software that combines a mix of marketing capabilities to provide stakeholders across the entire marketing organization with a single, shared view of critical information to improve collaboration and results.
The new software packages a mix of marketing tools that help marketing professionals understand customers better and ultimately drive better results, growth and revenue.
“Consumer and digital marketing continue to evolve so rapidly, and marketers are struggling to keep up. It is becoming increasingly difficult to properly manage multiple campaigns, channels, customer profiles, data and ROI,” said Heather Nizam, Head of Middle East. and Africa in Zoho.
“Data complexity and large-scale personalization only increase pressure on marketers and CMOs to deliver effective campaigns and revenue. By eliminating redundancy and confusion created by multiple silly solutions, Zoho Marketing Plus increases productivity and teamwork, allowing marketers to stay smart and collaborators amid the evolving needs of customers.”
The new platform features advanced features including a centralized workplace, known as a ‘brand studio’, AI-powered data analytics, integration with third-party solutions, unified digital brand asset creation and inventory, improved collaboration across campaigns as well as accurate and time scaling. Actual to improve business intelligence and customer impact.