Sharjah, September 27 (BNA): The responsible use of social media, with its speed in transmitting messages to the target audience, has become an important tool in spreading awareness and a powerful weapon in responding to misinformation and facing various challenges and information. Minister said.
Ali bin Muhammad Al-Rumaihi said that there is a need to understand the trends and trends of the social media audience and open up to them in order to be able to produce effective messages that directly engage the community and the younger generations.
The Minister was giving his lecture on “The Effectiveness of Communication Messages between Behavioral Sciences and Big Data” at the 10th edition of the International Government Communication Forum (IGCF), organized by the Sharjah Government Media Office (SGMB).
The session was attended by the Deputy Ruler of Sharjah, Sheikh Ahmed bin Sultan Al Qasimi, founder and member of the Board of Trustees of the King Faisal Foundation, President of the King Faisal Center for Research and Islamic Studies Prince Turki Al Faisal, and Secretary General of the League of Arab States Ahmed. Aboul Gheit and the Secretary General of the Gulf Cooperation Council d. Nayef Falah Al-Hajraf.
Al-Rumaihi highlighted Bahrain’s highly successful experience in facing the Corona Virus pandemic, and stressed that the Bahrain team led by His Royal Highness Prince Salman bin Hamad Al Khalifa, Crown Prince and Prime Minister, can produce a great success story of competence and achievement at the international level. The community applauded and praised.
The forum brings together 80 communication experts from 11 Arab and foreign countries to discuss innovative crisis management mechanisms and determine the future of government communication.
Highlights of the Forum include 31 events comprising seven panel discussions, five inspirational talks, seven training workshops and 12 interactive programmes, envisioning the future of government communications, review mechanisms, tools and changes in public perceptions.