After reaching over 100,000 signatures, the name of the former player, who passed away in December, is now in the dictionary. “pe.lé adv m + f sm + f this or anyone out of the ordinary, cannot be equal to anything or anyone by virtue of their quality, value or superiority, just like Pele,” says the dictionary entry that was revealed in The Sports Summit event, in Pacaembu, is on Wednesday.
“The title of Edson Arantes do Nascimento (1940-2022), he is considered the greatest athlete of all time; exceptional, incomparable, unique. Examples: he is Pele of basketball, she is Pele of tennis, she is Pele in Brazilian drama, he is Pele of medicine.”
A plaque with the entry was presented to the Pele family and Michaelis has already included it in its digital version. The definition will also be included in the next print edition.
“Pele’s Dictionary campaign is one of the most original campaigns we’ve ever shared… His name in Dictionary is a very important part of his legacy that will keep Pele alive forever,” said Joe Fraga, CEO of Pele. institution.
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