Manchester, June 28 (BNA): Switzerland’s Alesha Lehmann, known for her social media presence and prowess on the pitch, is the top Instagram influencer heading into the Women’s World Cup, according to Nielsen Sports, amassing 13.5 million followers. He passed the American Alex Morgan last year.
“The footballers participating in the 2023 FIFA World Cup are not only exceptional female athletes, they are also social media influencers, able to lead impactful conversations and foster authentic relationships with their followers,” John Steiner, Nielsen Global Managing Director, said in a statement. .
According to Reuters, Lehmann’s followers have jumped 75% over the past year, according to Nielsen InfluenceScope, as the attacker — who has posted on behalf of fashion brand Boohoo, perfume company Gisada, British jeweler MJ Jones, EA Sports and Coca Cola — has surpassed Roger. Federer is the most popular Swiss athlete on Twitter.
The 24-year-old has also been outspoken about the toxic world of online trolls and appeared in UEFA’s 2022 ‘Respect’ campaign about cyberbullying.
Lehmann recently told talkSPORT: “Some people only see Instagram and social media and don’t even know I actually play football… When I don’t post a picture of football for a week, people say, ‘Oh, she doesn’t even play.'” “
Lehmann, who has scored six goals in 31 appearances for Aston Villa this season and won 38 caps, is ahead of Spanish midfielder Alexia Potellas, American striker Morgan and England captain Leah Williamson, who will miss the World Cup with a knee injury.
Every Instagram post from Lehmann and Putellas, who in 2021 were the first players to win UEFA Women’s of the Year, Ballon d’Or Feminin and FIFA Women’s Player of the Year awards the same year, delivers more than $100,000 in media value to the brands.
Germany’s Jule Brand, the Wolfsburg striker, has had the largest follower growth by any player in Nielsen’s top 10, up 517% from last year.
Rounding out the top 10: Megan Rapinoe (USA); Marta (Brazil); Jordyn Heetema (Canada); Brand; Alicia Russo (England); and Sakina Karchaoui (France).
The rankings, which were created ahead of the World Cup that kicks off July 20 in Australia and New Zealand, are based on the Nielsen InfluenceScope measurement tool.
It evaluates follower and follower growth, engagement rate, audience reach, and average brand value per Instagram post to determine which players provide the most social media value to their sponsors.
Cristiano Ronaldo has the most followers on Instagram among male gamers with over 530 million.
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