Situation Summary
Reporting to the Head of Commercial Development for the Food Category, you will be responsible for developing and deploying the category strategy by delivering growth in the country that reflects the dynamics of consumer, shopper, channel and customer to win in the market.
a day in the life of
Responsible for ensuring that category volume/value and RIG by country are achieved within the allocated category budgets
Translate market category and brand objectives into country/channel category objectives in coordination with sales teams while understanding and analyzing the ICP process: analyze the situation, create winning channel activations, objectives, strategy, tactics, and activities (OSTA)
Define and help maintain baseline distribution and marketing guidelines by channel.
Analyze and recommend action plans, when needed, on numerical distribution, weighted distribution, base scope, and plans
Ensure effective implementation and evaluation of POS materials at point of purchase based on success picture and marketing guidelines in line with sales team (quantities and schedules) and effective use of POS materials as per trade plans.
Ensure effective implementation and evaluation of POS materials at point of purchase based on success picture and marketing guidelines in line with sales team (quantities and schedules) and effective use of POS materials as per trade plans
Lead and implement country-specific regional activities and promotional process for each category based on regional and local promotional SOP (goal setting, briefing, implementation coordination and pre/post evaluation of all promotions)
Responsible for conducting market visits in the country across all channels focusing on POP drivers, shelf life and competitor activities.
– Based on shopper observation, recommend actionable in-store solutions within commerce channels.
Lead the monthly sales review process nationwide and participate in the monthly Business Planning Cycle (MBPC) meetings
Ensure effective new product launch and/or line extensions nationwide through implementation plan and organization of roadshows/presentations for sales teams
Responsible (with Brand Manager) for defining and improving PFME’s delegation strategy, allocation, annual budgets, investment, and accountability for spending tracking and maintenance.
Responsible (with Channel Managers/KAM) for defining and improving TTS strategy and allocation, annual budgets and investment at OPC level. CCSDM is required to track TTS on a monthly basis by activity and ensure optimal spending.
Analyze and make recommendations/action plans for country retail audit reports (market share, distribution, etc.) where possible and sell data analysis (SAGE) and act on it for regional key accounts
What will make you successful?
– Bachelor’s degree in Commerce or any related field
3-5 years of experience in sales and commercial marketing
Strong operational experience
– Ability to multitask and work under pressure
Strong stakeholder management
– Excellent communication and presentation skills
– Ability to work independently
Headquartered in Vevey, Switzerland, Nestlé was founded in 1866 by Henri Nestlé and is today the largest food and beverage company in the world. Sales for 2006 were 98.5 billion Swiss francs, with a net profit of 9 billion Swiss francs. We employ approximately 265,000 people and have factories or operations in nearly every country in the world.
The company’s strategy is guided by several basic principles. Nestlé’s current products grow through innovation and innovation while maintaining a balance in geographical activities and product lines. Long-term capabilities are not sacrificed for short-term performance. The company’s priority is to provide the best and most relevant products to people, wherever they are, and whatever their needs, throughout their lives.