BTEA: Promotion campaigns in 9 Middle Eastern and European countries

Manama, February 21 (BNA): The Bahrain Tourism and Exhibitions Authority (BTEA) intends to enhance its efforts to attract more regional and international tourists to Bahrain through an integrated program of activities that includes organizing international events throughout 2022 and promoting tourism in Bahrain. for regional and international markets.

This initiative is part of the Kingdom of Bahrain’s tourism strategy 2022-2026, which was launched last November as one of the projects that fall under the Kingdom’s economic recovery plan.

The authority has signed 49 tourism marketing agreements with tourism organizations around the world, through which it will launch promotional campaigns in 16 countries, including 9 tourist markets that Bahrain will reach for the first time. The United Arab Emirates, the Sultanate of Oman, Egypt, Turkey, Israel, Bulgaria, the Czech Republic and Ukraine are among the countries covered by the agreements, in addition to the markets in which the authority is mainly active, which is Saudi Arabia. Arabia, Kuwait, United Kingdom, India, Russia, Germany and France.

Dr. Nasser Qaidi, CEO of the Bahrain Tourism and Exhibitions Authority, stated that attracting more tourists from outside Bahrain is a top priority for the authority as part of its efforts to revitalize the tourism sector, given the international economic and social importance. tourists. “Our efforts to attract international tourists include extending their stay in Bahrain by providing a comprehensive calendar of events for individuals and groups,” said Dr. Kaidi.

Dr. Qaidi stressed that the authority is keen to work with all partners inside and outside Bahrain to achieve the objectives of the program, especially since the revitalization of international tourism will have a positive impact on the national economy, resulting in more job opportunities and an increase in tourism investment. Projects that will, in turn, increase the contribution of tourism to the GDP.

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“The Bahrain Tourism Authority is keen to maximize the tourism sector’s benefit from this program and increase the revenues of tourism establishments, while encouraging everyone in the tourism industry, including hotels, resorts, restaurants and tour operators, to participate in this program by continuing to develop and develop,” Qaidi added: related areas, as well as continuous improvement of tourism services”.

Dr. Qaidi indicated that the launch of this program coincides with the return of the tourism sector to good performance rates following the outbreak of the epidemic, stressing the efforts of the Bahrain Tourism Authority abroad in continuing to provide solutions and advanced initiatives aimed at opening new markets and enhancing Bahrain’s position as a preferred tourist destination in the world. World tourism map.

Mr. Ali Amrallah, CEO of “Visit Bahrain” also emphasized that plans to enhance its efforts to attract more international tourists to Bahrain and expand in opening various new markets are a great way to boost tourism and the economy in Bahrain. He added that “Visit Bahrain” by launching a charter flight from Ukraine, Italy and the Czech Republic in addition to resuming charter flight operations from Russia, and stressed that the enhanced efforts from the Bahrain Tourism and Exhibitions Authority are a great support for this process. of these charter flights.

Mr. Othman Mazouz – Best Business Development Manager in Bahrain – confirmed that everyone saw that the Bahrain Tourism and Sports Authority has strengthened its programs, events and initiatives outside Bahrain in the context of its keenness to attract more regional and international tourists. “We are already witnessing the results of those efforts that support the sector’s recovery indicators after the pandemic, and we are keen to keep pace with the authority’s expectations, and are fully prepared to receive more tourists in Bahrain to provide them with an exceptional experience that exceeds their expectations,” said Mr. Mazouz.

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