BIC signs landmark lead partnership deals with Beyon and nogaholding

Manama, Dec. 22 (BNA): Bahrain International Circuit announced today two major partnership agreements with Oil and Gas Holding Company B.S.C. A new era of collaboration between the home of motorsport in the Middle East and two of the most prestigious institutions in Bahrain.


The new partnerships were recognized at a special signing ceremony at the Bahrain International Circuit, hosted by Shaikh Salman bin Isa Al Khalifa, CEO of the Bahrain Information Centre, in the presence of Nogaholding Group CEO Mark Thomas and Shaikh Bader Al Khalifa, Head of Communications and Sustainability at the Centre. Pune. High-ranking representatives from the three organizations, as well as members of the local media, also attended the ceremony.


nogaholding expands racing and community partnership program

nogaholing has been a longstanding partner of the FIA ​​World Endurance 8 Hours Championship in Bahrain, through Bapco. Under the new partnership, the title sponsorship will continue for at least three additional years, with nogaholding poised to capitalize on the growing popularity and take part in the world’s most prestigious endurance racing event.


In addition, nogaholding will, for the first time ever, become the lead partner for the F2 and F3 pre-season testing scheduled for February at BIC. These two racing series are crucial support for the development of young drivers’ talents, as today’s racers become future world champions. Lewis Hamilton, Charles Leclerc, Lando Norris and countless other drivers have followed this path to success.


BIC is also grateful to nogaholding for its continued participation in local races. He has been a key entrant in the Bahrain Drag Racing Championships for many years, ensuring that the NHRA Championship retains its global competitive status in drag racing. It is also very active in karting, entering teams in several local championships.

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nogaholding will also be developing its Green Ticket partnership with BIC, which was launched at WEC this year. This important initiative supports local environmental projects in Bahrain by donating a percentage of the funds generated from ticket sales, matched by partners, directly to government-led projects. For WEC 2022, the fund supported the delivery of mangrove plantations. In addition, nogaholding has also become a supporting partner of the Beyon Money F1 Fan Village, which takes place in the two weeks leading up to an F1 race.


Beyon expands partnership with BIC as supporting partner of the FIA ​​World Endurance Championship, while extending its commitment to F1 Fan Village and Fitness on Track

With its new partnership, Beyon has extended its support to the F1 Fan Village, an initiative Beyon has been involved in since the launch of the first F1 Fan Village held last year in the two weeks leading up to the F1 race weekend. Attracting crowds of thousands, the entertainment programme, music, energizing Formula 1, craft booths and local artists in Block 338 were a huge success. The ongoing partnership with Beyon will support an even larger festival of fans for 2023 and beyond.


In addition, as part of its new partnership, Beyon has also become a supporting partner of the World Endurance Championship, joining at a time when the series is experiencing a new wave of global popularity and interest, as a major FIA championship and one of the biggest. Annual events at BIC.


Beyon also confirmed its commitment as a Fitness on Track partner. This event was launched in April 2021, with Batelco, part of the Beyon group of companies, as a key partner from the start, with the aim of encouraging people to adopt a healthy and active lifestyle. The event is now a regular program in the seasonal BIC calendar with cyclists and runners of all ages regularly taking advantage of the events to improve their fitness and well-being.

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Beyon is also expanding its brand and label presence in the ring. The company already owns the naming rights to the grandstand along the Oasis Straight section of the circuit, which will now be called the Beyon grandstand and Beyon Straight respectively, in celebration of one of the circuit’s most action-packed segments.


Nogaholding and Beyon’s annual partnerships provide comprehensive hospitality and brand benefits as well as support for the National Day Festival

Part of nogaholding and Beyon’s annual partnership is a comprehensive hospitality package that includes leveraging the strength of F1 to provide the ultimate hospitality experiences for clients and guests.


The two parties also committed to a sponsorship program that supports Bahrain’s celebrations of the National Day.


Commenting on the new partnerships, Shaikh Salman bin Isa Al Khalifa, Chief Executive Officer of the Bahrain International Circuit, said:

“We are incredibly grateful to both nogaholding and Beyon for the support they have given us since the beginnings of BIC, but also for this renewed commitment in their partnerships with us. Much of what we do at BIC is only possible because of the effort and support of these partners and we are truly grateful for that.


“These landmark new flagship partnerships reflect the success we have enjoyed together since 2004, but also offer us a renewed focus on the future. While both organizations will continue to benefit from their involvement and support in many of our racing events, we are pleased to continue to expand our partnership to include a number of projects. environmental and societal major.”

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Commenting on the partnership, Mr. Mark Thomas, CEO of nogaholding Group, said:

“We are delighted to renew our partnership and support the Bank Information Center as they continue to put the Kingdom on the world map. By establishing the Environment Fund through this partnership, we will be able to accelerate our sustainability commitments and move a step closer towards achieving our net emissions targets in line with the vision of His Majesty King Hamad bin Isa Al Khalifa and the aspirations of His Royal Highness Prince Salman bin Hamad Al Khalifa, Crown Prince and Prime Minister, for this sector.


Commenting on the signing, Shaikh Bader Al Khalifa, Head of Communications and Sustainability at Pune, said:

“It is with great pleasure that we announce the pioneering partnership with the BIC during this important time for Beyon. Last week, we launched Beyon, the new parent company of Batelco and Beyon Digital, and see this as the perfect time to further expand our long-standing partnership with Bank Information Center We believe that this partnership brings new areas of cooperation in various aspects, as the company has grown in size and scope.


“With Beyon now being a Principal Partner, it gives us the opportunity to not only support motorsports, but also other community activities such as the F1 Fan Village and Fitness on Track, which attract a broader range of audiences.”


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