Manama, May 28 (BNA) Aluminum Bahrain B.S.C. (Alba), the world’s largest aluminum smelter outside of China, takes a major step to strengthen its presence in the Asia Pacific market with the opening of its new sales office in Singapore on Friday 27 May 2022.
The new sales office was officially inaugurated by Alba’s Chairman of the Board, Sheikh Daij bin Salman bin Daij Al Khalifa, during a ceremony in the presence of Alba CEO and Chairman Ali Al Baqali. Marketing Officer, Khalid Abdul Latif, and Marketing Director for Middle East and Africa – Asia, Hisham Al Kooheji as well as VAP Marketing Director Shoji Takeuchi who handles the operations of the Singapore office.
Sheikh Daij bin Salman bin Daij Al Khalifa said on this occasion:
“Our expansion into Singapore represents a new chapter in Alba’s growth strategy as we aim to increase engagement with our existing customers in the Asian market and forge partnerships with new customers.
With +550,000 metric tons of additional throughput from the Line 6 expansion project, Alba is today well positioned to cement its position as a supplier of choice and meet the demands of its growing customer base in the Asia Pacific region. ”
In 2021, the Asia Pacific market accounted for 21% of Alba’s total sales by footprint, and Alba’s customer base has expanded across many countries in this region to include Taiwan, Thailand, South Korea, Japan, India, Australia, Malaysia and New Zealand . Among other things. To date, Alba has 3 sales offices in Zurich – Switzerland, Hong Kong and Singapore as well as one subsidiary in Atlanta – the United States.
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